| Framework for understanding courseware, proposed by J.T Mayes and C.J.H Fowler. According to the conceptualization theory, learning happens in a three stage cycle, involving conceptualization, construction and dialogue. Each stage of the cycle should be supported by courseware which corresponds to primary, secondary and tertiary courseware.
Conceptualization
- Refers to the learner’s initial contact with other peoples’ concepts.
- At this stage there is a negotiation between the learner’s existing understanding of the subject with the new additional piece of information.
- The conceptualization stage is supported by primary courseware which most importantly presents content. It is usually authored by subject matter experts and designed by courseware specialists. It is currently the most widely distributed form of courseware.
Construction
- Refers to the stage where the learner applies his/her understanding of one or more concepts to perform a task.
- Traditionally, this could involve laboratory work, writing, preparing presentations etc. The environment and tools that support the performance of these tasks is termed as secondary courseware.
Dialogue
- Refers to a stage where concepts are further developed through a process of conversation with tutors and peers. The process of reflection enables learners to analyze ideas that are learned. Erroneous ideas are also rectified through this process.
- The material that is created as a result of the discussions constitutes the tertiary courseware which can be used to support others’ learning.
- Tertiary courseware supports the view that learning is a social process besides being a cognitive exercise.
Fowler and Mayes later extended the notion of dialogue to include conversations for clarification and confirmation at the conceptualization stage and conversations for co-operation and collaboration at the construction stage.
Assumptions about Learning
The conceptualization theory is based on constructivism, which lays emphasis on learning through the performance of tasks. This is in contrast to the instructivism, where the emphasis is on the delivery of an explanation.The theory makes the following assumptions about learning:
- Learning is a byproduct of understanding, which is built by the learner while performing a task.
- It is helpful to visualize a model that sees learning as a progression through stages.
- Understanding is enhanced by frequent feedback from peers and teachers.
- Learning is situated within a social and organizational context.
Significance of the Conceptualization Theory
The theory offers a conceptual framework that helps translate learning theories such as constructivism or conceptualization into a set of design principles that help develop technology based learning solutions. [1]
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