|Communication tool used in organizations, allowing individuals to share their knowledge and personal understanding with others through inspirational narratives. Telling a story is a deceptively simple and familiar process, a way to evoke strong emotions and insights. The language used is authentic (experience, not fact oriented); it is the narrative form that most people find interesting and attractive. Storytelling has existed for thousands of years as a means of exchanging information and generating understanding. Using it as a deliberate tool for sharing knowledge within organizations is quite recent, but growing rapidly. Working with stories in organizational settings is more complicated, however, they provide powerful mechanisms for aid reflection, build communities, transfer practical learning or capitalize experiences. Storytelling has numerous advantages over more traditional communication techniques. It enables articulation of both emotional and factual content, allowing expression of tacit knowledge that might otherwise be difficult to share. Additionally, storytelling can increase the potential for meaningful knowledge sharing; learning is more likely to take place and be passed on by grounding facts in a narrative structure.
Potential applications of storytelling are:
Choice of the story
There are different techniques to conduct a storytelling session; two are illustrated below, using storytelling in different ways:
|Story guidelines||Guidelines on how to write stories|
|Story Guide: Building bridges using narratives techniques||This resource touches upon the issue of improving communication using narrative techniques that are detailed and explained.  It includes checklists, templates, examples and illustrations of how to tell a story.|
- www.personneltoday.com (17 July 2008), www.ijea.org(17 July 2008); www.daretoshare.ch/en (19 July 2008), Ramalingam, B., Tools for Knowledge and Learning, odi, 2006
- www.anecdote.com (2 April 2008), www.eldrbarry.net (1 September 2008), www.daretoshare.ch (1 September 2008)
- Adapted text from "Story Guide: Building bridges using narratives techniques": Introduction.