Customer Capital

Customer Capital

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Term2.png CUSTOMER CAPITAL
It refers both to the value of an organization’s network and relationships with satisfied clients (learners), and their loyalty to the organization (also called Relationship Capital), and to the sum of a company’s customers (learners) including their names, contact databases, loyalty and satisfaction, references, testimonials and future revenues. Together with human capital and structural capital it forms the intellectual capital. [1]



References

  1. www.answers.com (07 July 2008), www.hiresmart.com (07 July 2008), www.cpavision.org (07 July 2008)